Jars of cookies are a new product line for Crumbs Bake Shop. “We were selling one million cupcakes a month,” Mia said. The Bauers sold half their Crumbs stake in 2008 for $10 million to an angel investor and kept growing the brand.īy 2011, there were 50 stores and the Bauers sold their remaining stake.
Crumbs, along with rival cupcake purveyors including Magnolia, Sprinkles, Cupcake Nouveau and Georgetown Cupcake grabbed outsize market share over the next two decades. “Neighborhood bakeries had disappeared at that time and we wanted to become that local destination again,” Jason said. It’s a different world from 2003, when the Bauers were looking to exploit what they saw as customer fatigue with big supermarkets offering tired, mediocre selections of baked goods. Jason and Mia Bauer founded Crumbs Bake Shop in 2003, opening their first store on West 75th Street and Amsterdam Avenue. Instead, Crumbs cupcakes are now being sold on the web and distributed at supermarkets - some 400 ShopRites, Gristedes, Westside Markets and Fairways – and for about half the price. While the Bauers respectfully disagree, they’ve also elected to flip the business strategy - namely, by avoiding a pricey retail expansion. “The USPTO website said that Crumbs’ trademark was ‘dead, abandoned and unreviveable,'” Jason Bauer told The Post in an interview. Last year, co-founders Jason and Mia Bauer, who started Crumbs in 2003 with a single shop on Manhattan’s Upper West Side at West 75th Street and Amsterdam Avenue, retook control for $300 - that is, the fee that’s required to purchase an abandoned brand from the US Patent and Trademark Office. The Big Apple bakery - credited with igniting a cupcake craze in the early 2000s - had built a chain of 79 stores across eight states, only to be left for dead in a 2014 bankruptcy despite a major growth push by high-profile retail executives. What cupcake are you based on your zodiac sign?Ĭrumbs Bake Shop - a cupcake empire valued at $66 million when it went public more than a decade ago - was quietly bought back by its founders for $300, The Post has learned.
Mom bakes a birthday cake for her kid but people are mortified by what it looks like The 8 best cake and cupcake delivery services to surprise your Valentine What makes visiting our bakery in downtown Easton is that there’s so many other great shops and eateries to explore right inside Easton Public Market! Grab a bite to eat, a craft beer or glass of wine at one of our fellow market vendors before or after ordering your delicious baked treats! Our current hours are 9am-5pm Wednesday through Saturday, and 9am-3pm on Sundays.Much-buzzed about NYC cannabis-infused bake shops are illegal: officials We happily offer a variety of vegan options, including vegan cookies, vegan muffins, vegan bread, vegan rolls and more.There are also a variety of gluten-free baked goods, such as our fudge brownies, oatmeal cookie sandwiches and poppy seed muffins. Whether you’re looking for an on-trend “Naked Cake” a vegan cake, or a more traditional tiered wedding cake, our custom cakes and cupcakes, we can bring your dream dessert to life! We can happily accommodate both small or large weddings or events. Have a birthday, anniversary, wedding, bridal shower, baby shower, graduation or special event coming up? We create beautiful, delicious special occasion cakes. Be sure to call or stop by to see what’s fresh at the bakery that day. We have lots of daily specials as well, including many other varieties of cookies, cupcakes, pies and breakfast treats like danishes, crumb bars and scones. Almond Croissants & Chocolate Almond Croissants.Stop by the bakery to try some of our delicious baked treats! We offer fresh baked breads, croissants, cookies, scones and more, such as: We’re conveniently located just minutes from Interstate 78 and Route 22. Owned by professionally-trained pastry chef Kathryn Gaffrey, The Modern Crumb Bakeshop is a bakery located in downtown Easton, Pennsylvania, inside the Easton Public Market.
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