Just writing to you right now means I am not working on a new sales letter… And to be honest… I dunno if it’s going to work for me. This is the most common of styles I think among professionals now. Then at 5 or 6pm you shut it all down, and you go resume the other parts of your life until 9am again the next day. Every day at 9am sharp you write for one hour. Ritualistic – you have a schedule or “ritual” that you do not break. It’s like learning a new language.ĭeep Work is the kind of book that can unlock a secret level of productivity you never knew you had… I highly recommend this for anyone starting out in copywriting. This is the style of deep work where I enjoyed the most success in the shortest period of time. You disappear for days, even weeks, and you don’t come out until the job is done. Off the top of my head, I think they are… In his book, Deep Work, Cal Newport goes over the different styles of approaching deep work. Or will you opt for a more “balanced” approach and do a couple hours each day?īecause some things require a lot of your undivided attention. So will you cram your 50 hours into a single week? It will take a brand new dude, let’s say, 50 hours at the desk to do it (totally made up number). There is no trick to writing a well-researched 30-page promo in two weeks. He cut in, “Yeah man, you gotta take care of your body. I started, “Well, ya know ‘diet,’ and ‘exercise,’…” Someone of course said, “how do you get them out so fast?” There is a trick to it… and it involves you going into some deep work.īack when I was whirring out promo after promo in just the short span of weeks…
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